1. Make your subject line intelligible.
Don't string words together. Don't use special characters. Don't use alternating capital letters and lower case letters. Include a city and state.
2. Body of the message needs to include pertinent information.
Repeat the location. Give an accurate description of yourself. Include contact information. Again, don't use funky characters or the bizarre alternating strings of text. Use paragraphs, we are taught to read strings of letters in specific patterns - use them.
3. Use spell check.
A good copywriter will write then re-write an advertisement at least once. Run the ad through a spell checker before posting it.
4. Grammar counts
If your grammar skills are poor, your ad will be unintelligible. Pay a copywriter to write your ad if necessary to prevent inadvertent use of the wrong word/words.
5. Do not obfuscate your telephone number.
Here are good examples of bad copy writing, taken from ads posted here, and deleted:
5)100% PICS R ME
~*~*~*~ And thats just the beginning ~*~*~*~
I'm turly classy blonde hair blue eye angle.. On my way to see you.. I'll be arriving latter this evening.. So call now to set-up your apponitment. You really dont want to mess the lady you day dream about daily.
It took me a good 5 minutes to decipher what exactly all of that was supposed to mean, and I had to move my lips to get it phonetically.I AM OBVIOUSLY THA BEST DAMN LOOKIN GIRL IN TOWN AND THA MOST PROFESSIONAL MAMI YOU'LL FALL OVER HEELS FOR AND I KNOW WAT YOUR MISSING SO LEAVE THE SCRAGS ALONE AND CALL A HIGH STANDARD BEST QUALITY DIME PIECE TO YOUR HOME!!! LOVE ALWAYS P.s. GOTA NEW NUMBER!!
Any type of money exchanged is between 2 agreeing adults for championship thanks